Two voices - One rate

Crankin Audio™ believes two voices are better than one. And two voices at one rate are even better. Capturing your listeners' attention is critical for cultivating recall and awareness, which bridges to reaction, image consciousness, and local ad demand connected to what you promote on-air. These fundamentals lead to revenue. Attention-grabbing promos are revenue builders, but they can become tiresome with only one imaging voice. At Crankin, our signature VO sound philosophy is a two-punch combo of a female and male voice. And it works. 

Our affiliates achieve great messaging results. For ex:

Renowned 100-year-old news talk station WCCO in Minneapolis, experienced a ratings slump and were stuck with stale 80s imaging. Renowned programmer Andy Bloom signed up for our two-voice system and sound design package concept. We scrapped WCCO's old on-air imaging, retooled, and completely re-imaged the station, propelling it from the bottom 20 in the ratings for years in Minneapolis to the top 10 in the 12+ demographic, where it remains today.